NutriMen NutriMen
About / Surabaya, Indonesia

About NutriMen

Dedicated to men's health in Indonesia — a Surabaya-based brand building daily nutritional support through research, transparency, and consistent quality.

Indonesian professional man representing the NutriMen audience
01

Origins & Vision

The story of NutriMen began when our founders noticed a lack of targeted, high-quality nutritional products designed specifically for the Indonesian man.

We saw an opportunity to create a brand that understands the local lifestyle, diet, and environmental factors unique to this region. Indonesia's climate, food culture, and the daily pace of urban centers like Surabaya all shape what a man needs from his daily nutrition.

Our vision is to become the leading provider of men's daily vitamins in the region, known for integrity, transparency, and effective formulations. We believe that every man deserves a strong nutritional foundation — one built on consistency rather than shortcuts.

Surabaya cityscape at dawn where NutriMen is headquartered
Indonesian professionals at work in Surabaya
02

Community

A Commitment to the Indonesian Community

Headquartered at Jl. Basuki Rahmat No. 12 in Surabaya, we are deeply rooted in our local community. We believe in the potential of Indonesia and the role that consistent daily nutrition plays in keeping men active, productive, and engaged.

By providing reliable daily nutrients for men, we are helping our customers stay at their best. We are not just a supplement company — we are a partner in the wellness of Indonesian men.

Headquarters

Jl. Basuki Rahmat No. 12

Embong Kaliasin, Genteng

Surabaya, 60271

03 / Philosophy

An Evidence-Based Approach to Nutrition

At NutriMen, we believe in a balanced and evidence-based approach to nutrition. We do not believe in miracle claims or instant results; instead, we focus on the long-term benefits of consistent, high-quality supplementation.


Our men's nutrient formula is designed to work in harmony with the body, providing the essential building blocks for daily wellness. We prioritize stability, safety, and effectiveness in everything we create — from the selection of each vitamin and mineral to the way our products are packaged and stored.


This philosophy shapes how we talk about our products. We avoid the hype and exaggerated claims often found in the supplement industry. Instead, we focus on what consistent daily nutrition can realistically support — and we help men build habits that last.

04

The Team Behind the Formula

Our team consists of experts in nutrition, manufacturing, and quality control who share a passion for wellness. We work together to ensure that every aspect of NutriMen — from the initial formulation to the final delivery — meets our standards.

Innovation and quality are the pillars of our team culture. We are driven by the feedback we receive from our customers and the knowledge that we are making a difference in people's daily lives.

Meet the Team
05

Integrity and Transparency

We operate with total transparency in all our business practices. From clear labeling to open communication with customers, we want you to feel confident in your choice of NutriMen.

We avoid the hype often found in the supplement industry, focusing instead on the factual benefits of our vitamins and minerals for men. Our reputation is built on the trust we earn from our customers every day.

Quality Standards
Vitamin capsules and mineral tablets in studio lighting
06

Lifestyle

Supporting an Active Lifestyle

We know that our customers are busy men who balance work, family, and personal goals. Our complete vitamin formula for men is designed to fit seamlessly into this lifestyle, providing a simple yet powerful way to support daily nutrition.

Whether you are an athlete, a professional, or someone who just wants to feel their best, NutriMen is here to support you. Good nutrition is the fuel for a life well-lived.

For the Professional

Long office hours and irregular meals can leave nutritional gaps. Daily support helps you stay focused and steady.

For the Active Man

Training and physical activity increase the demand for essential minerals. Consistent intake helps you recover and maintain energy.

For the Family Man

Keeping up with family life requires steady energy. A daily nutrient foundation helps you stay present and engaged.

For the Long Term

Wellness is built over years, not days. Our formulas are designed for sustained, consistent daily use.

07

Looking Forward

Looking to the Future

As we grow, we remain committed to our founding principles. We are constantly exploring new ways to serve our customers and improve our products. Our plan is to expand our range of men's wellness vitamins while maintaining the quality and local focus that defines NutriMen.

The future of men's health in Indonesia is bright, and we are excited to be a part of it. Every new formula we develop starts with the same question: what does the Indonesian man need to support his daily life?

Principle

Stay local — our products are built for the Indonesian man, his environment, and his daily routine.

Principle

Stay honest — clear labels, realistic claims, and straightforward communication.

Principle

Stay consistent — daily nutrition is a habit, not an event. We design for the long run.

08

Get in Touch

Contact and Engagement

We value the input and questions of our customers. Our office in Surabaya is always available to provide information and support regarding our products. Your feedback helps us continue to improve and serve the community better.

Address

Jl. Basuki Rahmat No. 12

Embong Kaliasin, Genteng

Surabaya, 60271

Phone

+62 31 530 0406

Hours

Mon – Fri, 09:00 – 18:00